Annie is an advocate of British craftsmanship done well.

Her background in print and design led her to the world of retail stationery eight years ago, designing and supplying own-brand diary & notebook ranges for Waterstones, Foyles, Liberty and Dunhill, amongst others.

As Creative Director of Rebel Stationery, her motivation comes from a passion for designing beautifully detailed products with quality and customer experience at the fore. She has also been appointed Sector Champion for Stationery & Greeting Cards by The Stationers' Company, as well as Chair of the Young Stationers.

George is an artist, illustrator and textile fanatic.

Working across a variety of media, George has a sharp eye for design and understands the importance of surrounding oneself with beautiful things.

As our in-house Art Director, George is always looking for new collaborators and thinking ahead to our next partnership, whilst also curating our outreach program with our charity partners.

Bex is a customer service and operations expert with an obsessive love for stationery and lifelong learning.

Having worked in corporate medical assistance for over a decade, she knows what it means to put a human touch to customer services.

Also a firm believer that one can never have too many notebooks, Bex’ mission is to ensure every customer gets a beautiful product in their hands that they’ll keep on their shelves with pride.

Originally from Italy, Benny has a deep appreciation for beauty and high-end craftsmanship.

With a professional background in luxury retail recruitment, she spent her career connecting with brands that value quality and elegance.

She lives in Southwest London with her husband and two children, one human and one furry.